A practical guide of down-to-earth answers to questions about the
challenges every business owner faces.

How to Jumpstart Your Business  is a resource book that teaches entrepreneurs valuable lessons that were mastered by many of their predecessors.  Jumpstart may become the entrepreneur’s most valuable, business-desk reference book as it draws on the practical working experiences of many successful entrepreneurs.  How to Jumpstart Your Business  is truly a collaboration of the knowledge and wisdom of colleagues, clients, and friends of the author Terry Hill. 

The timing for Jumpstart, with its critical information, could not be more appropriate. Entrepreneurship is at an all-time high.  The baby-boom generation made its mark on corporate America spending up to 30 years in corporations and in a variety of businesses.  Now, this generation of baby-boomers, has the time, the desire, and the capital to invest in businesses of their own. 

On the heels of the baby-boomers are the Generation X-ers.  More and more of the Generation X-ers have become disillusioned with the corporate world, or have been laid off, and consequently, are looking for other income opportunites. They are a mobile group.  They are able to choose the geographic location where they wish to work and live, purchase a business or build a career, and generate  self-employment income .  They control their own destinies and look for the best way to do so.

As a result, we are in an era when entrepreneurial energy and innovation, tempered by a realistic understanding of risk and challenge, will have a greater impact on our economy than at any other time in history.  Knowledge and understanding is the antedote to failure mitigating risk and Jumpstart  addresses this concept.  First, it stresses the importance of aligning yourself with a business expert  who can prevent you from falling into the traps that cause many small businesses to fail. Secondly, it provides answers to commonly asked questions about starting, financing, forming, growing, marketing, and running a business.

When you consider all the challenges that a business faces and distill them to their purest form, you arrive at three very basic issues---the need for more sales, more money, and more time.  Most entrepreneurs struggle with increasing sales, battle with inadequate cash flow, and juggle time priorities.  The cause is usually a combination of internal and external factors.  The internal factors refer to a lack of capacity or capital to drive sales.  External factors refer to the econmoy and/or the current stage of your industry's lifecycle.  Your enterprise must generate enough cash  to retire debt, operate your business, borrow money, and expand your business.

Finally, most entrepreneurs struggle with time issues. As an enterprise grows, it requires a greater investment of time.  Knowing when to hire the right people, people who can be trained to take on some of your responsibility, is critical.  Irregardless of the stage of your business' lifecycle, the smartest move an entrepreneur can make is to seek the advice of experts  in order to address these elemental business issues, and to formulate and implement strategies for future success.

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